Effective Date: January 26, 2025

1. Introduction

Underkicks LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (underkicks.com, the “Site”) or use our services. By accessing our Site or using our services, you consent to the data practices described in this policy.  

2. Information We Collect

We collect various types of information in connection with the services we provide, including:

  • Personal Information: Information that can identify you directly or indirectly. This includes information you provide when you create an account, place an order, or contact customer support, such as:
    • Name
    • Email address
    • Phone number
    • Shipping address
    • Billing address
    • Payment information (processed securely by our payment partners; we typically only see partial details like card type or last four digits).
  • Order Information: Details about the Products you purchase, including order history, items viewed, items added to cart, and shipping details.
  • Device Information: Technical information about the device you use to access our Site, such as your IP address, browser type and version, operating system, device identifiers, and general location inferred from IP address.  
  • Usage Information: Information about how you interact with our Site, such as pages visited, links clicked, search queries, time spent on pages, and referring website addresses.
  • Cookies and Tracking Technologies: Information collected automatically using cookies, web beacons, and similar technologies about your Browse behavior and preferences (See Section 5 below).

3. How We Use Your Information

We use the information we collect for various purposes, grounded in providing and improving our services:

  • Processing Orders: To fulfill your orders, process payments securely, manage shipping and delivery, and handle returns or exchanges. (Uses Personal, Order, and Payment Information).
  • Providing Customer Support: To respond to your inquiries, resolve issues, provide assistance, and communicate with you about your account or orders. (Uses Personal and Order Information).
  • Improving Our Services: To analyze website usage trends, understand customer preferences, personalize your experience on the Site (e.g., showing relevant products), improve Site functionality, and develop new products or features. (Uses Device, Usage, Order, and Cookie Information).
  • Marketing and Promotions: To send you promotional communications, newsletters, special offers, and updates about our products and services, where permitted by law and with your consent if required. You can opt-out of receiving marketing emails at any time by clicking the “unsubscribe” link in the email or contacting us directly. (Uses Personal and Order Information).  
  • Security and Fraud Prevention: To monitor for and protect against fraudulent transactions, unauthorized access, policy violations, and other security risks. (Uses Personal, Order, Device, and Usage Information).
  • Legal Compliance: To comply with applicable laws, regulations, court orders, or other legal processes, such as tax requirements or responding to lawful requests from public authorities. (Uses various data categories as legally required).

4. Sharing Your Information

We do not sell your personal information. We may share your information with third parties only in the ways described in this policy:

  • Service Providers: We share information with third-party vendors who perform services on our behalf. These may include:
    • Payment processors (e.g., Stripe, PayPal) to securely handle payments.
    • Shipping carriers (e.g., FedEx, DHL, local couriers) to deliver orders.
    • Marketing platforms (e.g., email service providers, advertising partners) to help us manage communications and advertising campaigns.
    • Website hosting and analytics providers (e.g., Google Analytics) to operate and analyze our Site.
    • Customer support tool providers. These providers are contractually obligated to protect your information and use it only for the services we hire them for.
  • Business Partners: We may share information with partners who help us fulfill orders or provide related services (e.g., the partner facilitating our US operations).
  • Google: As part of using Google services like Google Merchant Center for product listings and Google Ads for advertising, we may share certain data (like order information or audience data) with Google in accordance with Google’s policies. This helps optimize our product listings and advertising efforts.
  • Legal Authorities: We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.  
  • Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, subject to standard confidentiality arrangements.  

5. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies (like web beacons or pixels) to collect Device and Usage Information. These technologies help us:

  • Operate our Site (e.g., keeping you logged in, managing your shopping cart).
  • Analyze Site performance and usage.
  • Personalize your experience.
  • Deliver relevant advertising (including on third-party sites). You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect the functionality of our Site.  

6. Your Rights Regarding Personal Information

Depending on your location and applicable laws, you may have the following rights concerning your personal information:

  • Access: The right to request access to the personal information we hold about you.  
  • Correction (Rectification): The right to request that we correct any inaccurate or incomplete personal information.
  • Deletion (Erasure): The right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations to retain data, necessary for ongoing transactions).
  • Opt-Out of Marketing: The right to withdraw consent or opt-out of receiving marketing communications from us at any time.
  • Data Portability: The right to request a copy of certain personal information you provided to us in a structured, commonly used, and machine-readable format.
  • Objection/Restriction: The right to object to or request restriction of certain processing activities (may apply under laws like GDPR).

To exercise these rights, please contact us using the details in Section 12 below or manage your preferences via your account settings if available. We will respond to your request in accordance with applicable law. We may need to verify your identity before processing certain requests.  

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These may include measures like encryption, access controls, and secure networks. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.  

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy (e.g., to maintain your account, process orders, provide support), unless a longer retention period is required or permitted by law (e.g., for tax, legal, or accounting purposes).  

9. Children’s Privacy

Our Site and services are not directed to children under the age of 13 (or a higher age threshold if required by applicable law). We do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected personal information from a child under the relevant age threshold, we will take steps to delete it promptly.  

10. International Transfers

Underkicks LLC operates with bases in Singapore and the US. Your personal information may be transferred to, stored, and processed in countries outside of your country of residence, including Singapore and the United States, which may have different data protection laws. We take appropriate measures to ensure that your information is adequately protected when transferred internationally, in accordance with this policy and applicable legal requirements (which may include using Standard Contractual Clauses or relying on adequacy decisions where applicable).  

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Effective Date” at the top. We encourage you to review this policy periodically.  

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:  

Underkicks LLC Customer Service

Email: [email protected]
USA Address: 2054 VISTA PARKWAY, SUITE 400, WEST PALM BEACH, FL 33411, United States
Singapore Address: 153 YISHUN STREET 11, #03-62, Singapore 760153